Fish Tank

Fish Tank 

All the Institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was.

The institution which are involved within the production of Fish Tank are BBC Films, UK Council, Kasander Film company and IFC Films. ICF are films which are known for representing other British films, they are mostly low budget films.

Two other Independent British Film production companies – their “brand”, as well as current and previous productions.

Working Title Films - They produce love films such as Hot Fuzz. This is a low budget which consists low quality filming and the actors which are seen within the film are not well known, the film uses actors such as Harrison Ford and Tom Hanks who are very well known and are used as a USP to draw a certain target audience into watching the movie as it features well known actors. 

Big Talk Productions - Big Talk is one of the UK’s most highly regarded production, that receives success across film and comedy TV. It also has a track record of finding and working with young and upcoming talent like, Edgar Wright and Joe Cornish, who have now known by many people. Big Talk is taking Ben Wheatley’s black comedy Sightseers to Cannes this month, where it plays in Directors’ Fortnight. Also have created: Shaun of the Dead, Hot Fuzz, Paul, Attack the Block, Sightseers, Him and Her.

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   Out of the three Production Companies you have researched, which do you see as most successful and why?

1. BBC films it the most successful production company, this is because it has produced the most successful British films within the recent years, they all have different ideas to produce more films, and them films have been successful. BBC produce over eight films within a year and the BBC work with major international and UK distributors, this would be an advantage for them as a company as they will be getting more ideas on how to develop their films they want to produce as everyone has an opinion.
   
   

How much Fish Tank cost to produce (it’s budget)

The budget it cost to produce Fish Tank was 3 million.

Film budgets – find 5 films made for £5 million pounds or less – what types of films are feasible on this budget?

Another 5 films which made £5 million pounds or less are Adulthood, The inbetweeners, Ted, Kidulthood,  Anuvahood; they all had a budget around £5 million or below. 

How was Fish Tank funded?

Fish tank was funded by BBC films and the UK films 

Research one other way that British films are funded. Are there any similarities or differences?
British films are funded by film fun which support film makers within the UK moreover they are emerging or world class and capable of creating distinctive and entertaining work. They are also able to get film export fund which aims to enhance the exporting opportunities for the British film at the key international film festivals. 

What is the target audience for Fish Tank?
The target audience for the movie Fish tank are people who are aged 15-25 as the film is focused on teen dramas that are occurring within society and this film allows them to be aware of all the different things occurring within society. 

Research the mainstream 16–25 youth cinema market and decide which 3 genres are most targeted at them and justify your decisions with your research.
The three genres which 16-25 year old would prefer to watch are mainly comedy, romance or horror films. This age group prefers to watch these genres as it entertains them, comedy will make them laugh and is best suited for their audience. Teenage couples enjoy watching romance as from 16 onwards you begin to get into relationships and romance films are the films they like to watch such as Valentines day. Moreover they also enjoy watching horror movies this is because they enjoy mystical movies and this that would make them jump.

Who is the main distributor of Fish Tank?
The main distributors of Fish Tank are MK2 Diffusion, Nuptopia entertainment, Articifical eye, Syrena Films, Alta films, Canana films, film1, IFC films, mongrel media and SP films. 

What is the role of a film distributor? Are there any differences between distribution in the US and UK?
The main role of a film distributor is to release films within the theatre or for homes. They are able to control the marketing and circulation of the movies within the theatres which suggests they have a huge role within the films success. Low budget films wouldn't have many big distributors whereas US films would be able to have international distributors as they would have a higher budget and are able to afford it due to them being economically developed with the equipment. 

How was Fish Tank promoted (when it was released in 2009)?
The movie Fish tank was promoted at 62nd Cannes film festival in France on may 14th 2009.

Compare this with a big budget blockbuster. What are the main similarities and differences?
Fish tank is a low budget film so therefore less equipment and money were needed to be used, to produce a high-quality film, the different camera angles prove that it is a low budget film and the quality of the film. However a big budget film would have be able to have more equipment and money being used, to create a better quality production and also they would have clearer camera angles and shots. However there are a few similarities within low and big budget films which are they both try to gain a lot of audience to watch there films and make the best of their movies produced. 

How does the trailer for Fish Tank hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques.
The trailer of the movie Fish tank hook audiences into the narrative and pose questions that the film will answer as the trailer shows how a teenager aged 15 is living life with many problems and she is surrounded by them and there is no way out of her problems, this makes her question herself and she is stuck within a tank with no exist.The film creates a lot of enigma codes and there are a lot of montage shots which draw the audiences attention. We are identifying and see the point of view for the female fatale, and how she reacts this makes the audience think. The lighting being used is very bright, its natural lighting, and low key which creates extreme shadows in order to make the audience feel scared and intimidated. 

Analyse the trailers for 2 different films (from different genres). Are there any differences in the way they hook the audience into the narrative and pose questions that the film will answer? Identify at least 2 similarities and 2 differences.

High school musical is a musical play about two people who like each other an are in high school. This is part of a musical romance genre. The target audience for this film would be 13+ teenagers and young kids, as it has a lot of music which is relevant to kids, this film captures the audiences attention by the music, also it would attract teenagers as they are the ones in love. The lighting used within this film is very bright and it creates happiness, as light creates a sense of hope and knowledge so there is a chance of them getting together. Shadows are created by low-key lighting at times in order to create suspense. 

Paranormal activity 4 is part of the horror genre, as it has various aspects which make the audience jump firstly as the lighting being low-key makes it horror as many shadows are formed to scare the audience. Within this film a lot of enigma codes are created in order to create tension and suspense, in what is going to happen next, this makes the audience wanting to watch on. The target audience for this movie is teenagers 16 and above, this is because these films create a sense of danger and could frighten little kids and give them nightmares.

How does the trailer for Fish Tank balance plot and spectacle?
The trailer for Fish tank balances plot and spectacle as it's shown negatively and makes the audience wonder why this is happening and what's going to happen next, the story-line is confusing as it doesn't give what's going to happen next.

How do the trailers for your other films balance plot and spectacle? Identify at least 2 similarities and 2 differences.
The trailers for high school musical and paranormal activity 4 balance plot and spectacle by drawing the audience into watching it, firstly high school musical as the music will remain in there heads and as the songs are catchy. The lighting within both films have some parts which create shadows which create suspense. Also different shots are used within the films, which allow us as the audience to view the actors with a clearer picture. 

Think about the certificate of Fish Tank (15 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?
Within a 15 certification most of the themes will be acceptable with classification decided by the way the subject is dealt. 15 rated certificate majoritively allow moderate violence, gore and sexual activity but not too frequent and must be relevant. Drug taking is not banned but should not be promoted. However an 18 rated certificate allow gore, violence, sexual activity and drug taking as long as its not being promoted. The difference between the two certificates is diciphered by its explicity.

4 poster analysis's

EDWARD SCISSOR-HANDS           

  

             This is poster from the film Edward Scissor-hands which was released in 1990. 

Firstly, as Edward is the only person within the poster, this suggest he is the main actor, this makes him the protagonist as he has the main role. 

This poster has a medium shot of Edward however we can't see his body this could connote his body isn't important as it focuses with a close up of the scissor-hands which allows the audience to see the hands, which could connote danger, as scissors can harm people and they are dangerous. Moreover the colours used within this poster are dull apart from the scissor hands, they have a shiny silver effect this could connote the importance of them and also imply they are what the story line of this film is about.

In addition the lighting used is high key lighting is used to make Edward look realistic, the high key lighting used could connote how realistic his hands are and it could indicate how dangerous he could be, as he has different hands and scissors are very dangerous as they can harm and cut you. The scissors being open could connote he is getting ready to grab something as if hands were open we are reaching out to get something.

The yellow butterfly on Edwards scissor hands stands out as it is in a different colour, the audiences eye would be caught by that, the butterfly could connote it has something to do with the film, it may have some importance, and the butterfly being on one of Edwards scissor hands could connote that something is going to happen with the butterfly and scissors. 

Furthermore the typography used within this poster has this edgy effect, the 'S' looks like its been cut out with scissors which could indicate the story line of the film, as it is more slanted than the other letters, this could be done to show the importance of the letter 'S' as scissors begins with 'S' that's why it may have been done like this.

The target audience for this film would be kids especially teenagers, this is because the film has been manipulated and it gives the audience a mixture of the horror genre, romance, comedy and a fairytale, which are genres teenagers would be interested in or people who are fond of them certain genres. 

ROMEO AND JULIET

Romeo and Juliet is a tragedy film, which was written by William Shakespeare, it is a film about two young lovers who are from different backgrounds and can't be together because of that as they have different classes. They are lovers whose deaths ultimately unites their feuding families.

Firstly within this poster, there are many things going on, this poster could connote the different things which happen within life, it is a contrast between romance and violence, moreover Romeo and Juliet are the main actors and we can tell this as they have the bigger image.

The shot used for Romeo and Juliet is a medium shot, this captures some of their clothing and lets the audience see their body language, and how seductively they are kissing. There is a medium shot of the families who are ready to fight against each other also, and some close up shots of the hand's and gun's the family members are holding, this could connote the importance of the class/background they are from. The lighting used is low-key lighting which shows a contrast between the light and dark areas. Also back-lighting is used which makes the whole poster stand out as it makes the object create a silhouette. 

The colours purple and grey near the guns make it looks as if it is a stormy day and it could connote danger or trouble, theses colours are near the families who are ready with their props which are the guns to shoot each other. Moreover the orange/yellow could connote happiness. Its a bright light which could lead to heaven as it like a staircase upwards and it increases as it goes along, and as it starts near the couple it could connote happiness for them and god is with them as it goes up near the sky. In addition in the middle there is a heart which could connote Romeo and Juliet's love, also there is a light around it which connotes they're love is powerful and it is approved by god and nothing can stop that, as the stormy bits are faded out by the bright yellow light. 

The typography used within this poster is very bold, the families names are in a dark reddish colour surrounded by the fire effect to connote violence. Whereas Romeo and Juliet typography is a white and bold which contrasts against the other colours, this could be to show the importance of them, as they are the main characters. The tagline is in black with a yellow outline, it is a very small font size, so it could connote it isn't that important, so that is why it is in a smaller font.

The target audience for this film would be teenagers and young adults as it is a romantic film, and it also includes the difficulties people go through in order to be together.

FRIENDS WITH BENEFITS

'Friends with benefits' is a film about two friends who have a sexual relationship without being emotionally involved. Then one of them falls for the other and the friendship blows away, and they find themselves worse off than they were before.

Mila Kunis and Justin Timberlake are the main actors of this film and the protagonists and we can tell as they are the only ones on the poster, and it is mostly the main characters on the posters, so it will be clear to the audience that the story of this film is based around them. We are aware of who they are as their names are directly above them, so it is easier for the audience to identify who is who. 

This poster is a medium shot of both the actors, it allows us to see there facial expression, clothing and their body language, Mila has one hand near her mouth and the other around her waist, whereas the boy has one hand on his head and the other one isn't shown, this could connote they are in love, as usually when a girl has her hand near her mouth she is shy and that usually happens when they are in love. Also Mila clothing is a tank top, which is slightly low, this could connote she wants some sexual attention, moreover Justins clothing is messy as his tie isn't up to the top and his top buttons are open, which makes him come across as he wants attention as well most probably from Mila. 

The facial expression of Mila is happy, she is smiling which could suggest she has done something cheeky as it she has that smirk on her face, it could connote she has done something inappropriate. Justin has a normal facial expression, it is very relaxed which could connote confusion, he doesn't know what to do and as he has his hand on his head he could be thinking which makes it more believable. The lighting used is low-key lighting as little shadows have been formed, there is a white little light around the characters, which makes them stand out and this connotes importance. 

They are next to each other, which connotes there is something going out. However there is a line in the middle which could connote separation between the two or an end of a relationship. Mila is making direct contact with the audience whereas Justin is looking at Mila, this could connote he is the one who wants her and falls for her within this film. This could be polysemic as it could have several meanings. 

The typography of this poster is in the middle where the line is which splits up the two characters, the first letter of each word is in blue which could connote peace and calmness, this could be what they want within their relationship. 

The target audience for this film would be young adults and teenage couples, as this is a film about love and relationships.

REMEMBER ME

Remember me is a romantic drama centred on two new lovers. The boy's parents split in the wake of his brothers suicide, and a little girl who lives each day to the fullest since she witnessed her mothers murder.  

This poster has a image of Robert and his little girl, this connotes they are the main actors and the film is based around them, they are also the protagonists. 

The poster has a medium shot of Robert and the little girl, this shot foreshadows the film for us as we may see this shot again, this allows us to see their body language, clothing and facial expressions. The girl is facing her father but you can see a smile on her face, which connotes she is happy and is enjoying her time with him. Robert himself is smiling, but his eyes closed could connote he has some pain inside him and is upset about something. They both are so close to each other which connotes they have a close relationship. The clothing they are both wearing is black, they look sophisticated and well-mannered. Robert is wearing a suit and the little girl is wearing a smart jacket which could connote they are from a good background and they have money.

Back-lighting is used within this poster, to make the two protagonists stand out and also, the background is blurred which connotes they are the main people, nothing else matters apart from them. High-key lighting is also used to make the actors look more realistic and everything is focused.

The typography of the title 'Remember Me' is in red, which connotes blood or danger which is suggesting the theme of death or suffering and the title is smudged out which could connote someone has left them and doesn't want these two people on the poster to forget them, so therefore these two characters are standing in an urban area cherishing all the moments of that person who left them. Moreover on the left hand side there is a tree log and next to that some blood droplets which connotes the film has something to do with blood. 

In addition the tagline is under the title which makes it stand out more, and it is in black bold capital letters, which could denote it has a meaning behind it which the audience would want to know.

The target audience for this film would be teenagers, as this film holds a strong moral behind it, which teenagers would want to know. The star within this film is well known and this would indicate more people coming to watch the film.

Key Differences

Edward Scissor-hands

An  young man, who happens to have scissors hands instead of normal hands, and he falls in love with a beautiful teenage girl.

The camera movements within the trailer is very effective, the camera moves slowly on its saxis from side to side to capture all the important events occuring within the trailer.

 as there are many different shots being taken. There is a long shot taken at the start when the person is walking around, which allows us to see the characters body language, and their movement,  moreover this shot also includes an establishing shot as the background is there, the lighting within this background is very dull and dark which is low key lighting, which could connote danger or trouble. This could get the audience to feel intimidated as there are shadows created by the lighting.

Furthermore there is a Medium shot which allows us to see the from the ladys waist up-wards, this shot allows us to see her facial expression and her clothing, the clothing she is wearing is a light purple but it stands out against the background, which allows her to stand out, this could connote that she has more power, as she is brighter.

Moreover there are many close-ups within this trailer, which allows the audience to see there facial expressions, and how they react towards events. This could connote power or even show how helpless someone is.

A point of view shot is used and over the shoulder shot is used, we can see the back of the lady's hair and Edwards face, this helps establish the position of each person, and by this shot we get the feel of looking at one person from the other's point of view, this could help the audience imagine the situation from the persons perspective.

It's a wonderful life

                                          

           

'it's a wonderful life' is a film which released in 1946 and it is about an angel who helps a compassionate but despairingly frustrated businessman by showing what life would have been like if he never existed.

The camera movements within this trailer are very effective. The camera moves slowly in order to include as many different shots as possible, and also to make them as clear as possible.

A crane shot is used when we can see above all the people, this is when the camera is above the ground. This was also a extreme long shot, which gives the camera a sense of mobility and it gives the audience a omniscience over the actors. Moreover this crane shot could connote rhythm as it is a party atmosphere, the crane shot gives the audience the power as it is filmed from above and we are able to see above everyone. 

Moreover there is a medium shot when we see 'James Stewart' this allows the audience to see his facial expressions very clearly, the lighting used within this is high key lighting, to make James stand out from everyone else which could connote he has power. The camera moves smoothly after he is introduced and then their is a close-up of 'Donna Reed' which allows the audience to see her facial expressions, and it could suggest what mood she is in.

Furthermore there are many long shots, which allows the actors to show the surroundings they are within in a single frame. As the lady is walking whilst a long shot has been formed, a shadow is formed by low-key lighting and it could connote she is powerless, as she is walking away with her back towards the audience and she only has her shadow with her forever. A low contrast is used within this film to allow the trailer to be more natural with the lighting. 

Key differences between 'EDWARD SCISSOR-HANDS' and 'IT'S A WONDERFUL LIFE' 

The films 'Edward scissor-hands' and 'it's a wonderful life' have many things in common such as they both use a variety of different camera angels and movements. They both have some close-up's within the trailers. However they have many differences, as within 'it's a wonderful life' there is a use of a crane shot within the party and that isn't in 'Edward Scissor-hands' this could connote there were more people in 'it's a wonderful life' and it is more about parties, whereas 'Edward scissor-hands' is a more serious story, which could be emotional. 

The quality of the two films are very different, the look of the trailers are different, as the colours of 'it's a wonderful life' are in black and white but still different lighting has been used such as high key lighting to make it more realistic and the film balances the dark and light sides, and the focus of the actors facial expressions. However 'Edward scissor-hands' is in colour and it is more of a realistic film, as everything is seen in colour, and this film uses a lot of low-key lighting, which could connote the guy needs help and is powerless. 

Moreover there is a lot of typography within the film 'it's a wonderful life' this connotes they didn't have much equipment and weren't fully developed, whereas in 'Edward scissor-hands' there isn't no typography and is there is more sound, which is parallel to the scene, this could be as it was easier to introduce and understand which character is what, as by the 1990's the film industry was more developed. 

Furthermore the target audience of the two films are different, they both are from a different genre and attract different audiences. 

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