What
new technologies are used to promote films to audiences?
- The internet is a popular source for audiences to get information. It is a powerful, new marketing tool for film distributors as it is in the film industries interest to use new technological items in order to generate interest in stars and films. It also provides the potential for ordinary fans, audiences and web-surfers, enabling them to create their own kinds of interest. The film industry attempts to control the image of a star, the audience are able to give in. In all publicity there is a careful attention paid to how the star is to be represented to the audience.
- New technologies which are common amongst youngsters, in today's society is Facebook and Twitter, these social networking sites allow people to know about the latest films. Also, having fan pages indicate the film companies determination to do well. They want to reach out to a wider audience, as social networking sites are targeted at a younger people.
- Also, just owning cinema screen isn't an upright factor for film industries. It is important for them to own some sort of technological items, such as video games, shares in television companies, shares within the music industry and mobile phone apps. If the film does not make money in one place, having technological items will attract audiences having them wanting to buy the products, then encouraging them to buy the products. This is a way of synergy, as the film will have more than one merchandise.
- There is a demand for 3D movies, television networks are exploring and releasing shows and even broadcasts such as the 2012 Olympics in 3D. Movie-talk conducted a study of consumer attitudes toward the growing trend. According to the research, roughly half of viewers enjoy the revolution and look forward to its progression. The other half feel the industry has potential but are not sold on the idea. As more movies are released in this medium, consumers are getting a better view of the success and possibilities of 3D animation.
Are there any changes on the horizon? What are the implications to the film and film promotion industry?
- Twitter bombing is one of the main issue that may arise, this would lead to the film having a bad name and meaning less people go to watch it. Despite it being their favourite actor/actress or director producing it. The word of mouth that spreads from everyone's mouth, creates a realism factor for others which is the two step theory.
- 3D movies are receiving heightened interest and increased viewings, the industry is also running into problems. Movie theatres around the country are unprepared for the new technology. Showing 3D movies requires upgrades in theatre equipment, such as new projectors. The trend is so new, so therefore if a 3D movie is not successfully filmed in the new medium, it may not produce the necessary revenue needed to fund expenses. Unsuccessful movies of this type make it difficult for viewers to enjoy the story. While technology is growing as these movies hit DVD and Blu-ray, the screens and glasses necessary to enjoy the experience from home are too expensive for most consumers.
