Media awards (23rd October 2012)
Vengeance
This is a film trailer produced by prime time productions, this was one of the videos presented at Media awards 2012 and they won an award for cinematography.
Firstly the camera movements within the trailer are really effective as they use a variety of different shots, at the start their is a close up shot which creates enigma codes, as the audience just see someone getting strangled and it gets them wondering why that is happening, the close up shot allows the audience to see their facial expressions clearly. Then slowly that same shot is taken down into a medium shot, and then it fades out into a black screen. The use mono-chrome could connote sophistication. There is a light which is being flashed but it isn't so clear which could be because of the mono-chrome. The shot of the guy on the chair is a medium shot which allows us to see his facial expressions however not his body language as clear, as he is sitting down, also it is a high angle shot which connotes the audience has more power and it feels as if it is a CCTV camera footage as it is in mono-chrome and we can see the guy getting slapped, this being at the start gets the audience wondering what will happen next.
In addition, there are a lot of high angle shots within this trailer, which suggest the people above have more power, one of the scenes when Vinny drops a knife and Danny is on the floor, Danny is helpless and this is shown by his body language and him being on the floor connotes he is powerless whereas Vinny has power as he is above and he able to do whatever he wants to. Also straight after that scene there is another high-angle medium shot of 3 boys with masks on, connoting they have power and as they are wearing masks it makes the audience feel intimidated and scared of them, and the music suggest they are up to no good. Also one of the boys punch the camera which could make the audience feel the punch, as it comes towards us, this gets the audience involved and makes them feel scared.
The sound used within this trailer is really effective, it is non-digetic as it has been added into the trailer however it is parallel, as it fits in with what is happening, the timing of the sound is accurate, for example when the guy gets hit it makes a loud noise which connotes danger and whenever a weapon is hitting the guy a loud noise is created which creates enigma for the audience. Moreover the voice-over allows the audience to know the persons feelings and how they want this person, it get's them wanting to know who is this Vinny person. However they do use some digetic sounds as the phone rings, they could have put the phone on loudspeaker to create this, and also this connotes tension as we aren't aware who they are calling and the music fits well with it as the beat goes higher.
The lighting used within this trailer is mainly low-key lighting and they create a lot of shadows which gets the audience scared and makes them feel intimidated. They have also used natural lighting as they have filmed it at night time and we can tell as it is all dark and the sky is dark black, this could be to create suspense and it could connote it's genre being horror.
The editing sequences being used were really effective as they clearly show who is who, the effect being used on the people are very dark colours and a comic effect, which connotes to the audience that them actors are important and they play an important role, also the names being written next to the edits suggest that, that is the character. Also it seems as if it's a flashback because the guy Vinny is hitting the other guy with a lot of power and this is shown by his facial expressions as his face is scrunching up and it is serious, however the voice-over is saying they want this Vinny guy, this could be as they want revenge as this Vinny beat up the other guy. Also everything goes backwards after a bit connoting it was the past and this was all a flashback, this could be to acknowledge the fact this Vinny guy hurt someone so people are going to get him back.
The typography used within this trailer is very bold and it stands out, the title flashes out and comes closer to the audience at the start, this connotes importance and the flashing could connote someone blinking. Also the title moves up and down like an eye-lid connoting someone's eye moving. However at the end the title goes backwards suggesting time is moving with it, and everything was a flashback.
Finally to conclude this all up I believe this film trailer was effective they have used a lot of the mise-en-scene and cinematography which allowed them to win the award cinematography award, however they could have made some improvements such as the following...
WWW: The use of the props was really effective- the masks, this was very effective and different, they could have used this to show they are hidden people, nobody needs to know about them - hidden personality. They had used a variety of different camera angles, such as low camera angles which showed the people had power whom had masks on. Their idea was very unique and creative as they had a different idea than the others.
EBI: The the quality of the sound was better and the quality of the mic for the voiceover, they could have used a better mic to improve sound quality, as it wasn't easy to hear what they were saying or they could have made the background music lower in sound. Also the quality of the camera, as it wasn't steady therefore we couldn't tell what was happening clearly so a better camera could have been used.
The paper boy
This is a film trailer which was produced in March 2012 by prime time productions, this was one of the videos presented at Media awards and they won two awards one of which was the overall best trailer being produced.
The camera movements within this trailer were really effective as they had used a different shot unlike the other groups which was shot/reverse/shot this made their trailer stand out as it got the audience wanting to know why this is happening. Moreover they had also used close-up shots which allowed us to see the peoples facial expressions very clearly, this could connote power, whom the audience have over the actors. Also they had used a medium shot of a man in the car whom was escaping away from the guy with the paper bag over his head whom was the paper boy, this was effective as it allowed the audience to see his reaction and also his facial expressions and also how he reacts, this could connote that his emotions are important as well as his reactions as we are able to see both.
Furthermore they had also used mono-chrome, and this worked really well as we were able to tell it was a flashback scene and it was in the past this could connote realism as everyone has flashbacks and thinks about the past. The colours used within the trailer were really dark and dull which connotes danger and it automatically tells us that the genre is horror, the colours could make the audience feel scared and worried about what's going to happen.
They had various scenes were low-key lighting was used, which showed a contrast between the light and dark areas and this is known as chiaroscuro, this created dramatic shadows and connotes there is something after them, so there is something they need to be aware of as there could be danger around the corner. The use of low-key lighting allowed the audience to feel more intense and intimidated as shadows were created, which creates enigma for the audience.
Moreover, they had used digetic sound within their trailer, which shows they wanted to keep it as realistic as possible, they done this by dialogue at the start of the trailer when a girl was getting bullied by a bunch of boys. Also this sound was parallel towards the trailer as it fitted in with the scene which could connote realism. Moreover they had used some non-digetic sounds in order to enhance their storyline, the non-digetic music added in was parallel as it was something we would expect to here in them scenes, they weren't contrapuntal and not matching the scenes.
In addition there were continuous editing sequences which allowed the audience to see how the shots are placed logically and how the story line goes on, it get's the audience trying to figure out how it goes on, so this would make them wanting to watch on, as we saw a shot of a group of students bullying one another and then suddenly the same shot moves by a dissolve to older people and a boy with a paper bag on his head whom is the paper boy this is a medium-shot which allows us to see the paper bag clearly and his body language, this gets the audience thinking and wondering why that's happening, and they will realise it was an flashback and the paper boy wanted revenge from them people as they have an history together.
The typography used for the title was really bold which connotes power and shows importance, also as it was in the middle and came out to the audience it connotes that there is going to be something which will happen within the film to do with a paper boy, as the title is called 'The paper boy' it implies its about a boy with a paper.
Finally to conclude this all up I believe this film trailer was really good and effective they have used a lot of the mise-en-scene and cinematography which allowed them to win the award, however they could have made some improvements such as the following...
This is a film trailer which was produced in March 2012 by prime time productions, this was one of the videos presented at Media awards and they won two awards one of which was the overall best trailer being produced.
The camera movements within this trailer were really effective as they had used a different shot unlike the other groups which was shot/reverse/shot this made their trailer stand out as it got the audience wanting to know why this is happening. Moreover they had also used close-up shots which allowed us to see the peoples facial expressions very clearly, this could connote power, whom the audience have over the actors. Also they had used a medium shot of a man in the car whom was escaping away from the guy with the paper bag over his head whom was the paper boy, this was effective as it allowed the audience to see his reaction and also his facial expressions and also how he reacts, this could connote that his emotions are important as well as his reactions as we are able to see both.
Furthermore they had also used mono-chrome, and this worked really well as we were able to tell it was a flashback scene and it was in the past this could connote realism as everyone has flashbacks and thinks about the past. The colours used within the trailer were really dark and dull which connotes danger and it automatically tells us that the genre is horror, the colours could make the audience feel scared and worried about what's going to happen.
They had various scenes were low-key lighting was used, which showed a contrast between the light and dark areas and this is known as chiaroscuro, this created dramatic shadows and connotes there is something after them, so there is something they need to be aware of as there could be danger around the corner. The use of low-key lighting allowed the audience to feel more intense and intimidated as shadows were created, which creates enigma for the audience.
Moreover, they had used digetic sound within their trailer, which shows they wanted to keep it as realistic as possible, they done this by dialogue at the start of the trailer when a girl was getting bullied by a bunch of boys. Also this sound was parallel towards the trailer as it fitted in with the scene which could connote realism. Moreover they had used some non-digetic sounds in order to enhance their storyline, the non-digetic music added in was parallel as it was something we would expect to here in them scenes, they weren't contrapuntal and not matching the scenes.
In addition there were continuous editing sequences which allowed the audience to see how the shots are placed logically and how the story line goes on, it get's the audience trying to figure out how it goes on, so this would make them wanting to watch on, as we saw a shot of a group of students bullying one another and then suddenly the same shot moves by a dissolve to older people and a boy with a paper bag on his head whom is the paper boy this is a medium-shot which allows us to see the paper bag clearly and his body language, this gets the audience thinking and wondering why that's happening, and they will realise it was an flashback and the paper boy wanted revenge from them people as they have an history together.
The typography used for the title was really bold which connotes power and shows importance, also as it was in the middle and came out to the audience it connotes that there is going to be something which will happen within the film to do with a paper boy, as the title is called 'The paper boy' it implies its about a boy with a paper.
Finally to conclude this all up I believe this film trailer was really good and effective they have used a lot of the mise-en-scene and cinematography which allowed them to win the award, however they could have made some improvements such as the following...
WWW: The sound quality was really effective and it showed they had used a good camera which allowed them to have good sound, and they had used a range of shots and camera angles which made their work even better and therefore it stood out to the audience.
EBI: They could have used a better camera to improve the quality of the images and so the close-up shots were more accurate and we could see them properly. Also they could have used a variety of lightings to enhance the story-line of the trailer, they could have used high-key lighting in some parts to show power and also back-lighting.
EBI: They could have used a better camera to improve the quality of the images and so the close-up shots were more accurate and we could see them properly. Also they could have used a variety of lightings to enhance the story-line of the trailer, they could have used high-key lighting in some parts to show power and also back-lighting.
No comments:
Post a Comment