Rihanna Advert
This is a advert of the perfume Reb'l fleur by Rihanna.
The typography used reflects towards the singer Rihanna's personality which is being presented within this advert is her sexual appeal, moreover it is a pretty font which could attract women. The name contrasts with the background as it stands out more, because its a darker colour than the background. The colours used within this advert connote smoothness and love as the colours are pastel colours which could connote this perfume is a very calm scent. The lighting is very dull yet bright, the back light is brighter than the top lighting, the back lighting has a glow at the back nearer to her feet, which fades in. In addition the typography used with her name is a very simple arial font, under the product which is being advertised - the perfume, which shows possession, as it is a product she made.
The first visual aspect you will notice by looking at this picture is Rihanna. Her being in the advert connotes she wants lots of people to buy this product of hers, her giving that sexual pose would attract millions of people as women would think men would like this, due to her body language. Furthermore her body language and where this is taken would attract lots of people, as it is in a bedroom, so therefore it is eye-catching especially for the men, they would want to gift it to there wifes.
The target audience of this perfume would be teenagers 16+ to adults, as they are the ones who would want to attract men. Moreover men could be a target audience for this product as they could be sexually attracted to this poster and they want to buy it for their wifes. Rihanna is a female so she would want other females to be the ones getting attracted to men.
The type of lighting being used is low key, as you can see some shadows being formed.Fliter lights have been used also, the back lighting makes the image stand out more. This image has a blur to it. Moreover the target audience are the men who are aged 25+ and married.
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