What are the typical codes and conventions of film trailers - what information is usually provided?
The typical codes and conventions of film trailers are that it promotes and introduces the film, the trailers have a minimum time of 2/3 minutes, which they have to provide enough information for the audience wanting to watch the actual film, trailers normally introduce the narrative, genre, setting, names of directors the companies which have funded the film and also the characters staring within the film, this lead to the audience being able to have certain expectations and ideas about the film. The film include names of directors would attract the audience, as they may have seen a film produced by that director thus meaning they would want to watch this as well. The ill manors trailer provides quotes which help the audience understand what the film is about and what it may consist of. At the end of the trailer the date is put on the left of the screen for 3/4 seconds, which would catch the readers attention and this informs then when the film will be out. The trailer includes lines that will be in the film, and this would attract the audience as they would want to know what happens next as not all of the lines are given away, this creates a confusion, as the lines aren't finished, and them wanting to know what has been said they will need to watch the film. Within the trailer they provide their website name which would attract the audience, as by this they would be able to go on it to find out more information, any social networking sites they belong to, so we are able to see what they are funded by, this gives the viewers extra information, this information is at the end, as it would stay in the audiences head and they can research more information from there website.
How are trailers distributed?
The distributor for Ill Manors was Revolver Entertainment, they had worked with successful British films in the past in order to help them gain a reputation within the area, as they had helped Kidulthood and Adulthood be a well-known film even though it was a low budget film like Ill Manors, this means this distributor could help the film be successful, as Kidulthood and Adulthood have the same genre as Ill Manors it would be easy for the distributor to help it be successful, they all are within the genre urban teen drama, which is popular amongst the teenagers. The director of Ill Manors was a famous play-write and singer Plan B, he had worked with Revolver Entertainment before whilst shooting Adulthood, so their relationship would have consisted of the same amount of work, and they were aware of how they all were and how much they could do. Trailers are shown at the start of films at the cinemas, in order to the audiences to get a rough idea of what to expect, however many people don't wish to see this as they have seen it already or they just want to get to watch the film, as trailer can be seen as a waste of time, also people tend to miss trailer as they have arrived late. Trailers are mostly published on Youtube or even the cinema listing shows, this is a good way in order to attract the audience, as the target audience are teenagers and they are mostly on the internet and youtube searching for new film trailer, also most teenagers go on the cinema listing and view trailers as they want to confirm timings of the show and see which best suits them and then they are able to view trailers of films that attract them. Youtube is a good way for the audience to view trailers as it says how many views the video has received showing how many people are interested in it.
How does Ill Manors use trailer conventions?
Ill Manors uses convention to be effective during the trailer, as it shows the film name and this is important for the audience to then be aware of what the film is called and they can do there own research to find out more information on the film. The trailer used mise-en-scene, such as the hoodies, this gives the audience a stereotypical view of the teenage boys being bad boys, and that is what has been portrayed, this is a dominant representation of the teenagers. The name of the film should be shown and is quite important as it makes the audience aware of what the film is called making them research it. The typography 'Ill Manors' is in a bold and hard hitting font which reflects the nature and genre of the film. The title of the film is shown at the end of the trailer. This is effective as it will keep the audience engaged and hooked with all the crazy events being shown. Additionally, important information such as the realise date is also shown at the very end and this would make the audience aware of when the film will be coming out in cinemas making them feel more excited. Additionally the director's/producer's name is stated in the middle of the trailer "From Visionary artist Plan B" which clearly states that Plan B produced this film. This is effective, in making the audience aware who the director of the film is and also if people are fans of his music they are most likely to view the film. Furthermore, montage editing is used throughout this trailer which shows it is a non-linear narrative in terms of the shots and fast pace meaning, it doesn't follow the structure of Todorov's theory. It is also a multi-strand narrative as there is more than one narrative, which would engage the audience whom are youth.
Who is the target audience?
The target audience for this film would be 18-40 year old, however; due to the violence which this film consists of, it was giving an 18+ rating, as some scenes are inappropriate for a younger audience to see. This would be targeted at men and women as a women is the main character, and the story line revolves around her, it allows the women to see how other women are treated in a bad manor, even though they haven't done anything to go through that phrase. This would attract men due to the amount of violence going on. The audience would be grouped in D/E as it shows the unemployed students within the film and how much stuff they go through. However, it could fall into group A/B as it may interest people as such to know what others go through, and also they could see the struggle and if they went through things as such they could look back and refer to the old them and see a change within them.